Making Mortgages Sexy

Written by Zachery Adam

June 15, 2020

Making Mortgages Sexy

Making Mortgages Sexy 

At GoPrime Mortgage of West Asheville, we have long said that it’s our goal to make mortgages sexy. But what does that mean? We know that buying a house is, for lack of a better word, sexy. It’s exciting and thrilling to walk through a home and imagine yourself living there, decorating it to your taste, and building a future. We have also seen the heartbreak when someone can’t afford the house of their dreams. If we shift the perception of homebuying to make the mortgage process just a little more exciting, we believe more people can find what they truly want in any market. How do we propose making mortgages sexy?

Reframe the Conversation

One reason mortgages aren’t considered sexy is few people are encouraged to talk about money. This comes from years of conditioning. We are taught to believe that we don’t discuss money and that our feelings about money can be shameful.

But money is an essential part of our world and, instead, we should be encouraged to communicate about it in a healthy way. For that, we need to reframe the entire conversation about what we earn, what we save, and our debts. It’s not an easy task to undo years of ingrained thinking, but we believe it’s necessary.

Make Finances Fun

Because of advances in technology, we can actually make money fun. We now have easy access to apps and other tools at our fingertips every day. When we are ready to be serious about money, we can download an app and start working.

If you don’t think financial planning is fun, consider something called zero balance budgeting. You can use any system you want, but we like the app, “You Need a Budget,” or YNAB. It provides a roadmap to help you rethink your budget altogether. In zero balance budgeting, you assign every dollar that comes in a job. If you’re saving for a mortgage down payment, create a category for that in your budget along with your regular expenses like rent, utilities, credit card payments, and even entertainment. Each week or so when you get paid, divide up your money into all of these virtual envelopes so your balance is at zero. It can be fun to see exactly where your money goes and help you feel accomplished when you make progress on your goals.

Be Less Technical

Of course, some of the onus comes from the mortgage, finance, and real estate side of the process. One of the reasons people shut down when they start talking about mortgages is all of the technical jargon that experts tend to use.

But technical jargon isn’t the essential part. We believe that independent mortgage lenders should take the time to educate the public and find ways to better communicate choices, avenues, and products so everyone can understand and feel comfortable with the available options, process, and solution.  

Know Where to Start

It’s important that individuals know where to start in terms of shopping for homes. And we believe the best place is with an independent mortgage lender. When buyers know their budget at the beginning of the homebuying process, they’re better informed to look for homes that fit not only their needs but also their financial picture.

For realtors in the area, encouraging buyers to talk to a lender first is a great way to build trust and help the community become more informed. Make it a fun part of the process to want to have the pieces in place first before starting to look for a home.

To learn more about making mortgages sexy in Asheville, call Zachery Adam at GoPrime Mortgage of West Asheville today. Feel free to send us a message or call us.

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About Us

How we can help you

Although labeled an independent mortgage lender, GoPrime Mortgage, Inc. is not a one-man operation. Zachery Adam and his Team has the support of a streamlined operation, with professionals who assist in every phase of the loan process. His team includes an appraisal vendor, loan processors, underwriters, closers and even the CEO or president if needed. When you choose to work with Zachery, you get the support of his team as well.

Zachery Adam

It’s important to Zack that he and his team are approachable and can provide assistance to home buyers who are often inundated with misinformation about the financial picture and mortgage options. In an automated culture reliant on digital communication, it’s time to put the human element back into these conversations. He could never be behind the scenes.

When you apply securely online with GoPrime Mortgage, Inc., we will contact you within 24 hours or less.

We want to be more than your mortgage lender.

The company, like Branch Manager Zachery Adam, wants to become the go-to destination for people who have questions about real estate financing and the mortgage application process. Applying for a mortgage can be a frightening process at a bank. GoPrime Mortage, Inc. aims to keep the process simple.

Our mission is to:

  • Provide holistic mortgage planning for every customer
  • Offer simple, strategic solutions for all homebuyers
  • Supply reliable services for real estate investors
  • Educate the public on the mortgage process
  • Keep the mortgage process simple for all customers
  • Inform real estate agents of the latest mortgage news

In short, GoPrime Mortgage, Inc. will provide complete, inclusive mortgage solutions that are educational, transparent, honest and sincere. No other bank or independent mortgage lender can beat the service and prices — the complete package — that GoPrime Mortgage, Inc. offers.


Let's Get Started

Contact Info

862 Haywood Road Asheville, NC 28806


Enjoy a mortgage process built for the modern world.

Borrowers can easily complete a loan application, upload supporting documentation, eSign disclosures, and monitor the status of their loan — in a single, easy-to-use location.

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