June 15, 2020
Making Mortgages Sexy
At GoPrime Mortgage of West Asheville, we have long said that it’s our goal to make mortgages sexy. But what does that mean? We know that buying a house is, for lack of a better word, sexy. It’s exciting and thrilling to walk through a home and imagine yourself living there, decorating it to your taste, and building a future. We have also seen the heartbreak when someone can’t afford the house of their dreams. If we shift the perception of homebuying to make the mortgage process just a little more exciting, we believe more people can find what they truly want in any market. How do we propose making mortgages sexy?
Reframe the Conversation
One reason mortgages aren’t considered sexy is few people are encouraged to talk about money. This comes from years of conditioning. We are taught to believe that we don’t discuss money and that our feelings about money can be shameful.
But money is an essential part of our world and, instead, we should be encouraged to communicate about it in a healthy way. For that, we need to reframe the entire conversation about what we earn, what we save, and our debts. It’s not an easy task to undo years of ingrained thinking, but we believe it’s necessary.
Make Finances Fun
Because of advances in technology, we can actually make money fun. We now have easy access to apps and other tools at our fingertips every day. When we are ready to be serious about money, we can download an app and start working.
If you don’t think financial planning is fun, consider something called zero balance budgeting. You can use any system you want, but we like the app, “You Need a Budget,” or YNAB. It provides a roadmap to help you rethink your budget altogether. In zero balance budgeting, you assign every dollar that comes in a job. If you’re saving for a mortgage down payment, create a category for that in your budget along with your regular expenses like rent, utilities, credit card payments, and even entertainment. Each week or so when you get paid, divide up your money into all of these virtual envelopes so your balance is at zero. It can be fun to see exactly where your money goes and help you feel accomplished when you make progress on your goals.
Be Less Technical
Of course, some of the onus comes from the mortgage, finance, and real estate side of the process. One of the reasons people shut down when they start talking about mortgages is all of the technical jargon that experts tend to use.
But technical jargon isn’t the essential part. We believe that independent mortgage lenders should take the time to educate the public and find ways to better communicate choices, avenues, and products so everyone can understand and feel comfortable with the available options, process, and solution.
Know Where to Start
It’s important that individuals know where to start in terms of shopping for homes. And we believe the best place is with an independent mortgage lender. When buyers know their budget at the beginning of the homebuying process, they’re better informed to look for homes that fit not only their needs but also their financial picture.
For realtors in the area, encouraging buyers to talk to a lender first is a great way to build trust and help the community become more informed. Make it a fun part of the process to want to have the pieces in place first before starting to look for a home.
To learn more about making mortgages sexy in Asheville, call Zachery Adam at GoPrime Mortgage of West Asheville today. Feel free to send us a message or call us.
The Meditative Benefits of Coloring (Plus, a free GoPrime Coloring Page!) Coloring isn’t just for kids. Over the last few years, there’s been a rise in the number of adult-oriented coloring books on the market. Whether you choose crayons, markers, or colored pencils,...
Credit Score Information and Strategies for Improvement Your credit score measures your financial health. When applying for any loan, especially a mortgage, your credit score is reviewed, and a determination is made. A score of 620 or higher is the current industry...
Have you thought about buying an investment property? If so, you may be just beginning your research phase to determine what to buy, where, and when. Over the years, working with investors, we’ve learned a few of the common mistakes made. If you’re thinking about...
Sell, Rent, Buy: Should You Sell While the Market is Hot? The market in Asheville has been on fire this year. Some homes are selling for well over their asking price, and many are sight-unseen. Does that mean you need to strike while the iron is hot? Should you sell...
Halloween 2021: The Teal Pumpkin Project Are you aware of the Teal Pumpkin Project? It’s a movement to make Halloween more inclusive for children with food allergies or other conditions that make candy not an optimal choice. The idea started in 2012 when a food...
Tips for Living in Your Listed House The housing market is hot right now, which means you may be putting your home up for sale before buying a house better suited to your lifestyle right here in Asheville. It can be nerve-wracking to try to live in a home on the...
How we can help you
Although labeled an independent mortgage lender, GoPrime Mortgage, Inc. is not a one-man operation. Zachery Adam and his Team has the support of a streamlined operation, with professionals who assist in every phase of the loan process. His team includes an appraisal vendor, loan processors, underwriters, closers and even the CEO or president if needed. When you choose to work with Zachery, you get the support of his team as well.
It’s important to Zack that he and his team are approachable and can provide assistance to home buyers who are often inundated with misinformation about the financial picture and mortgage options. In an automated culture reliant on digital communication, it’s time to put the human element back into these conversations. He could never be behind the scenes.
Let's Get Started
862 Haywood Road Asheville, NC 28806