We want to be more

Like me, GoPrime wants to become the go-to destination for people who have questions about real estate financing and the mortgage application process. I know that applying for a mortgage can be a frightening process at a large company – GoPrime Mortgage, Inc. aims to keep the process simple.

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What We Do

GoPrime Mortgage, Inc. provides complete, inclusive mortgage solutions that are educational, transparent, honest, and sincere.

  • Provides holistic mortgage planning for every customer
  • Offers simple, strategic solutions for homebuyers
  • Supplies reliable services for real estate investors
  • Educates the public on the mortgage process
  • Keeps the mortgage process simple
  • Informs real estate agents of the latest mortgage news

What Our Clients Are Saying

I highly recommend Zack. He was timely, easy to work with, and kept things on track without high pressure. He took time to get to know us and offered advice that we felt was tailor made to our particular situation. My past experiences were way more tense and seemed to drag out unnecessarily. Not with Zack.

Kirk D.

Fantastic experience. I called the office in West Asheville and it was answered right away and within minutes Zach answered all my questions about refinancing and purchasing without any hesitation. In the end he found me a great rate for refi and he really seems to know how to find a good deal for the customer. You just can’t beat service like that in this day and age.

Lonnie M.

As first-time home buyers, retiring and relocating to the Asheville area, Zack Adam was the key to our success. At each step of the financial process – from pre-approval to closing – his knowledge made this a breeze. We were able to compete the purchase with a mail-away closing thanks to Zack’s personalized attention to our needs.

Debbie M.

Our Vision


Build long-term relationships with homeowners, businesses, and community organizations.

Start Local

Start with the local community in West Asheville, Greater Asheville, Buncombe County, Western North Carolina, and North Carolina, and expand outward.

Go-To Center

Create the Go-To Center for the real estate investment community in WNC

To achieve these objectives, I strive to:
  • Become a force in the local and statewide mortgage lending industry
  • Build profitability by serving homebuyers and real estate investors
  • Develop a trusted brand name in the region, known for our WHY
  • Deal honestly with every customer to ensure satisfaction

Our Values

It’s all about establishing and maintaining professional relationships in every community we serve.

Our WHY at GoPrime Mortgage, Inc

Markets may change, but opportunities will always appear. When they do, GoPrime Mortgage, Inc. will be there to help. That is our WHY.

  • Build a positive team
  • Do more with less
  • Be open-minded with others
  • Nourish honest relationships
  • Be accountable
  • Commit to education
  • Drive change in the industry
  • Awareness in the community
  • Remain passionate, determined, and humble

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