Independent Mortgage Lender

Offering More Options

Although labeled an independent mortgage lender, GoPrime Mortgage, Inc. is not a one-person operation. I am backed by the support of a well-oiled, streamlined operation with passionate professionals who assist in every phase of the loan process.

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The GoPrime Mortgage, Inc. Advantage

We’re a “big little company”. It’s big because seasoned and experienced loan officers back its branches. It’s little because the branches are staffed by local professionals.

GoPrime was founded by John Rodgers. GoPrime Mortgage, Inc. has since expanded to become a multi-state business licensed in more than 30 states nationwide.

After completing his military service in 1999, John pursued a career in the mortgage industry and in 2005 he opened the first office of GoPrime Mortgage, Inc. on Salem Street in Apex, NC. Today, GoPrime closes thousands of loans annually through local lenders and employs hundreds of people in multiple states.

GoPrime and Rodgers have received numerous business awards locally, regionally and nationally as the company continues to grow each year. John is a graduate of Campbell University and the Community College of the Air Force.

Why Choosing a GoPrime Mortgage Independent
Mortgage Lender Offers More Flexibility

Our People

The team at GoPrime Mortgage, Inc. includes an appraisal vendor, loan processors, underwriters, closers, and even the CEO or president if needed. When you choose to work with me, you get the support of my team as well.

Make the Smart Investment

For many Americans, a home is the single most significant investment. GoPrime Mortgage, Inc. honors this commitment and keeps the transaction as simple as possible. If you are a first-time homebuyer, you are advised to get preapproved. If you are shopping for a second home, we will provide guidance suitable for your situation.

Customer Service

I Serve Local Homebuyers

Like me, GoPrime Mortgage, Inc. emphasizes customer service. We do this by spending personal time with you to determine your needs, by being available whenever you need help, and by carefully and thoroughly reviewing your options and answering your questions. GoPrime Mortgage, Inc. uses a simple approach to a complicated process.

I started my business in California, where I have retained my license, and then moved to the mountains of North Carolina, where I set up my new branch in West Asheville.

My team and I can help you get preapproved for a mortgage loan whether you’re a first-time homebuyer or a veteran in the market. Even if you’re seeking a real estate investment, I would love to help you line up your financing options. Because I’m such a detail-oriented person, I fit naturally into the granular world of an independent mortgage lender.

Independent Mortgage Lender - GoPrime Mortgage, Inc.

A “Prime” Example – GoPrime Mortgage, Inc. is Nationwide

North Carolina homebuyers may want to choose a local lender. Still, most big banks are national or even multi-national companies. Similarly, GoPrime Mortgage, Inc. operates in over 15 states across the country, including North Carolina. That makes GoPrime Mortgage, Inc. more stable while sharing its resources with the loan officers and branch managers like me around the country.

From Underwriters to Analysts

I am far from a lone individual in my mortgage business. I knows I could never do it all by myself, which is why I am so grateful to have the power of GoPrime Mortgage, Inc. backing me up. My experience in the North Carolina market will help local homebuyers get the mortgages they need.

So, when you start shopping for a North Carolina mortgage, talk to me and my team. Discover all your options, and then decide for yourself to get the mortgage loan that is right for you.

It’s All About Customer Service

I have 15 years of experience in mortgage banking under my belt so far. I left my job at a big bank because I felt I couldn’t service my clients to my satisfaction. I have since found a home within GoPrime Mortgage, Inc. I recognize the importance of good customer service, so I spend as much time with you as you need to learn about what you need, what you’re looking for, and what makes you happy. My goal is to educate, guide, and assist you through the mortgage loan process — from pre-qualifying a first-time homebuyer, to closing on your dream vacation home in the mountains.

Buying a Home

Whether you want to buy a home in West Asheville, Fairview, Arden, Weaverville, Candler, Black Mountain, Waynesville, or anywhere in North Carolina, my team and I will work with you to explore and secure a mortgage that fits your situation. If I can’t find the solution, I’ll introduce you to someone who can help you. That’s the integrity I strive to show everyone.

Many homebuyers think that a commercial bank is the only option when shopping for a mortgage. That common assumption, though, can often lead to a bad experience. Expand your choices – talk to me and my team at GoPrime Mortgage, Inc. before you start home-hunting. Schedule a face-to-face meeting today!

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What Our Clients Are Saying

Zachery Adam at GoPrime Mortgage made my first time home purchase as seamless and easy as possible. Not only is he very diligent and effective in his work, but he also genuinely cares about supporting you through the process of a home purchase. You can’t find such great service anywhere else! I highly recommend him and GoPrime as a whole.

Sharlette W.

I am a younger first-time home buyer and Zachery made the home mortgage process very easy and stress-free for me. I received a very competitive interest rate considering my age and younger credit history during a time of rising interest rates. Zach and Aaron were very communicative and helped me feel confident in the process. They are calm, trustworthy people you can trust to quickly answer any questions you will have. Overall, securing the mortgage and obtaining the appraisal was very easy, and I am very grateful for Zach’s help throughout the process. Since the home buying process was as stress-free as possible, I am sure I will be using GoPrime again in a few years if I want to purchase another home.


As first time home buyers, my wife and I were so thrilled to work with Zack and his team at GoPrime Mortgage. He was patient, thorough, and made it very easy for us to get through the process. I would not hesitate to recommend Zack & GoPrime Mortgage at all, especially if the thought of buying a house seems overwhelming. After putting in an offer just 30 days ago, we closed today—on time, and with no hassles. Many thanks Zack & co!

Kevin W.

Get the Mortgage Experience
You Deserve with GoPrime Today!