Hipsterburbia: A Top Real Estate Trend to Watch in 2020

Written by Zachery Adam

February 17, 2020

Hipsterburbia A Top Real Estate Trend to Watch in 2020

Hipsterburbia: A Top Real Estate Trend to Watch in 2020

In a town like Asheville, the word “hipster” has almost been weaponized. It’s sometimes used to describe people outside of our own groups, those who may be faking it. But the term has taken on new meaning in real estate when mashed into a portmanteau with “suburbia.” Thus, Hipsterburbia was born.

The concept isn’t exactly new. In 2013, The New York Times shared a story about the hipsterburbia experience sprouting up near New York City. It started as the cost of living rose in what used to be an affordable part of New York. Brooklyn, specifically Williamsburg, was once a haven for the counterculture of the area but as prices rose, those who created the culture were pushed out. Instead, they took what made the neighborhood unique and set up again in a more affordable area.

This trend has been spreading throughout the U.S. over the last decade. And we’re expecting it to affect Asheville and the surrounding areas.

It’s clear that many of Asheville’s most colorful characters are buying homes in the outlying areas, as far away as Fairview, Canton, Mills River, and even Flat Rock. So, how does something get classified as “Hipsterburbia?”

 Cheaper Prices, Higher Density

The single biggest factor that’s driving younger homebuyers out of city centers is the price. We are keenly aware that the home prices in Asheville are extremely high. We also know that the city council and other local organizations are trying to remedy this situation, but the government runs slow. So one way many young people are taking matters into their own hands is by moving to cheaper areas.

But it’s also been demonstrated that this demographic likes the amenities of living within a city. Therefore, the ability to build walking communities at a lower price is attractive for a number of reasons.

 Targeted Businesses

What will drive the creation of these communities is the willingness of businesses to also relocate to these areas. Targeted businesses will draw people in and create the hipsterburbia culture of each defined area. For example, one of the things people love about Asheville is the availability of yoga studios. A yoga studio in a walkable, inexpensive community would attract patrons. The same is true for many restaurants and coffee shops.

 Demographics and Expected Trends

Hipsterburbia enclaves all across the country have just a few things in common. From the communities outside of Austin to those near New York, they cater to young people who want a city lifestyle but affordable mortgages.

They are, generally, suburban neighborhoods. We see them in areas around Asheville such as Arden, Black Mountain, Fairview, Candler, and more. While they haven’t quite reached the size or scope of Texas of New York, they’re well on their way. And as Asheville continues to grow in tourism, millennials are choosing suburban lifestyles.

However, this isn’t something new for the demographic. Just like Baby Boomers before them who also left cities for suburbs, they’re simply looking for a different way of life; that the suburb is being transformed, that’s the millennial twist.

For these reasons, it’s not only important for homebuyers, and sellers, to understand the shift toward suburban environments but for real estate professionals to understand the trend. Looking at what younger homebuyers really want in a live, work, and play community means a good mix of affordable homes and access to desirable businesses is essential.

To find out where you can buy and how much you can afford, contact Zachery Adam and the team at GoPrime of West Asheville.  Call us today 


Buying My First Home

Buying My First Home

What I Wish I Knew About Mortgages and Real Estate Before Buying My First Home  Before I was an independent mortgage lender, I was a first-time homebuyer. My experience, like many others, wasn’t perfect. I found it difficult, challenging, and even frustrating. It was...

read more
Gifts for Down Payment

Gifts for Down Payment

What to do with gifts for down payment. Gift Funds and How to Verify Them Maybe you’re looking to buy a new home, but you’re hoping to get some help over the holidays from your family. You can definitely use these monetary gifts fore down payment of a new house. But...

read more
How to Find Hidden Gems for Investment Properties

How to Find Hidden Gems for Investment Properties

How to Find Hidden Gems for Investment Properties Investment properties, whether you’re choosing short- or long-term rentals, will always be a big part of the WNC landscape. As the cloud of the novel coronavirus begins to lift over time, vacations will start back up...

read more

Related Articles

House of Horrors: What TV Doesn’t Tell You About Buying a Home

House of Horrors: What TV Doesn’t Tell You About Buying a Home

House of Horrors: What TV Doesn’t Tell You About Buying a Home Haunted house stories, like Shirley Jackson’s Hill House, are some of the most popular in the horror genre. Movies like Poltergeist and Amityville Horror gave way to an entire genre of storytelling in...

Bad Credit No Shame

Bad Credit No Shame

Bad Credit? No Shame. 2020 has been a tough year. COVID-19 has impacted everything from our healthcare system to our economy. It’s not surprising that due to high unemployment, many people are struggling right now to get debt under control. We see it all the time....

The Best Views in WNC

The Best Views in WNC

The Best Views in WNC  Leaf season is in full swing here in Western North Carolina. The Fall Color Forecast from Romantic Asheville tells us that the highest elevations are just starting to come into peak color right now, while the city of Asheville will be vibrant by...

About Us

How we can help you

Although labeled an independent mortgage lender, GoPrime Mortgage, Inc. is not a one-man operation. Zachery Adam and his Team has the support of a streamlined operation, with professionals who assist in every phase of the loan process. His team includes an appraisal vendor, loan processors, underwriters, closers and even the CEO or president if needed. When you choose to work with Zachery, you get the support of his team as well.

Zachery Adam

It’s important to Zack that he and his team are approachable and can provide assistance to home buyers who are often inundated with misinformation about the financial picture and mortgage options. In an automated culture reliant on digital communication, it’s time to put the human element back into these conversations. He could never be behind the scenes.

When you apply securely online with GoPrime Mortgage, Inc., we will contact you within 24 hours or less.

We want to be more than your mortgage lender.

The company, like Branch Manager Zachery Adam, wants to become the go-to destination for people who have questions about real estate financing and the mortgage application process. Applying for a mortgage can be a frightening process at a bank. GoPrime Mortage, Inc. aims to keep the process simple.

Our mission is to:

  • Provide holistic mortgage planning for every customer
  • Offer simple, strategic solutions for all homebuyers
  • Supply reliable services for real estate investors
  • Educate the public on the mortgage process
  • Keep the mortgage process simple for all customers
  • Inform real estate agents of the latest mortgage news

In short, GoPrime Mortgage, Inc. will provide complete, inclusive mortgage solutions that are educational, transparent, honest and sincere. No other bank or independent mortgage lender can beat the service and prices — the complete package — that GoPrime Mortgage, Inc. offers.


Let's Get Started

Contact Info

862 Haywood Road Asheville, NC 28806



Enjoy a mortgage process built for the modern world.

Borrowers can easily complete a loan application, upload supporting documentation, eSign disclosures, and monitor the status of their loan — in a single, easy-to-use location.

Pin It on Pinterest

Share This

Share this post with your friends!